Vanredni profesor
dr Ivana B. Petrović

Passionate advocate of scientist - practitioner - humanist approach in work / occupational / organizational psychology, experienced in teaching, academic and applied research and consulting.

Courses: Psychology of Groups and Organization, Consumer Psychology, Organizational Behavior, Consumer Behavior, Social Marketing to Protect Environment.

Ph.D. in Psychology (2007), B.Sc. and M.Sc. in Psychology, Faculty of Philosophy, Department of Psychology, University of Belgrade.

Associate Professor, Faculty of Philosophy, University of Belgrade, Department of Psychology (since 1999), undergraduate, master and PhD level courses.

Teaching & training experience

Twenty years of university teaching experience (work and organizational psychology, human resources management, consumer behaviour, consumer research and marketing communications) and professional training (development and use of tests for knowledge assessment, sales, management, event planning). TEMPUS Projects, University of Belgrade -  EdLead, Educational Leadership; Master studies in Business Management and Entrepreneurial Management.

Recent research topics

Psychological contract, employability, candidate perspective in personnel selection (, perceived justice, job posting, job interview), workplace bullying, Job Demands Resources Model (work engagement, job crafting, emotional reactions to work), trait emotional intelligence, older employees, ageism, career, voluntary blood donation, and doctor - patient communication.  

Recent publications

Petrović, I. B. (2016). Profesionalna i etička pitanja u psihologiji rada [Professional and ethical issues in work psychology]. Beograd: Filozofski fakultet, Institut za psihologiju. ISBN 978-86-6427-029-8

Vukelić, M., Čizmić, S., & Petrović, I. B. (2019). Acceptance of workplace bullying behaviors and job satisfaction: Moderated mediation analysis with coping self-efficacy and exposure to bullying. Psychological Reports. 122 (5), 1883-1906. doi: 10.1177/0033294118793985

Ćurić Dražić, M., Petrović, I. B., Vukelić, M. (2018). Career ambition as a way of understanding the relation between locus of control and self-perceived employability among psychology students. Frontiers in Psychology, 9: 1729. doi: 10.3389/fpsyg. 2018.01729 

Petrović, I. B., Čizmić, S., & Vukelić, M. (2018). It was great, they were all young! Is there ageism in students' reflections on professional internship?. Slovensky Narodopis, 66(2), 190-202. doi: 10.26363/SN.2018.2.02

Mitić, A., Petrović, I., & Đurić, V. (2018). Social rank styles, machiavellianism and the attitude toward conspicuous consumption. Primenjena psihologija, 11(2), 207-225. doi: 10.19090/pp.2018.2.207-225

Petrović, I. B., Vukelić, M. & Čizmić, S. (2017). Work Engagement in Serbia: Psychometric Properties of the Serbian Version of the Utrecht Work Engagement Scale (UWES). Frontiers in Psychology, 8: 1799. doi: 10.3389/fpsyg.2017.01799

Petrovic, I. B., Cizmic, S., Vukelic, M. (2018). Psychology students’ exhaustion: Workload and basic need satisfaction. International Psychological Applications Conference and Trends 2018, Conference proceedings, pp. 213-216 (Porto, Portugal, May 5-7, 2018). Lisabon, PT: InScience Press. ISBN: 978-989-99864-5-9, ISSN: 2184-2205

Petrovic, I. B., Cizmic, S., Vukelic, M. (2017). Who shapes the job and who is engaged? Younger and older employees’ job crafting and engagement. Mediterranean International Conference on Social Sciences Proceedings, pp. 23-27. (Podgorica, Montenegro, May 19-22, 2017). Podgorica, ME: University of Donja Gorica. ISSN 2566-3216

Vuković, Z. K., Petrović, I. B. (2017). The effect of red color on anagram performance – replication of experiment. XXII naučni skup Empirijska istraživanja u psihologiji, Zbornik radova, str. 10-14. (Beograd, 24 – 26. marta 2017). Beograd, Srbija: Filozofski fakultet, Univerzitet u Beogradu. ISBN 978-86-6427-088-5 Rad preuzet sa:

Strong background in business

More than twenty years of consulting experience working with SMEs, major Serbian and international companies (various sectors), and non-profit organizations, worked for over 100 organizations. Topics: HRM (esp. recruitment and selection, competency management, training, talent management); organizational psychology (organizational development & change); career; social marketing (esp. voluntary blood donation and health promotion, migration, crisis communication); consumer research and integrated marketing communications planning. Worked for ten years for Saatchi & Saatchi Advertising (last two positions: Research and Planning Director and Associate Creative Director for Event).

International academic and research experience

Fordham University, School of Education and Gabelli School of Business, New York; University of Jyväskylä; Universidade Nova, Lisbon; University of Surrey; Netherlands School of Educational Management; University of Szeged.

COST action Ageism. International Journal of Healthcare Management (Taylor & Francis), member of the editorial board.

Professional expert appointments & awards

GIZ; ILO; UNDP; OECD & EBRD; Committee for the National Brand of Serbia. Member of the Global Diversity Icebreaker Expert Network. Advertising campaigns won awards at prestigious international festivals (The New York Festivals; Cannes; Golden Drum; Florence Festival; EPICA; All Saatchi Stars). Brussels Eureka Ad hoc honorary mention for marketing presentation.


Serbian Psychological Society; Global Organisation for Humanitarian Work Psychology; Future of Work and Organizational Psychology; European Association for Work and Organizational Psychology; American Psychological Association international affiliate; APA Division for International Psychology; APA International Liaison for Serbia; European Social Marketing Association; PsiChi, Honors Society in Psychology, Fordham University chapter.


President of the Communications Committee of the Red Cross of Serbia. Talented volunteer, All Stars, NY, NY.

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